Verified Mark Certificate – VMC

Show your registered logo on your emails

Verified Mark Certificates (VMCs) are new digital certificates that enable companies to display a verified logo alongside outgoing emails.

BIMI, Brand Indicators for Message Identification, is a method that allows you to attach your company logo to emails. Entrust has been involved in the development work together with the BIMI group and Google in developing the VMC certificate. In July 2021, Google and Entrust announced that Gmail would be the first email system to support the BIMI standard.

Emails that display your organization’s registered trademark will increase the visibility of your organization. The recipient can be sure that they will receive your message from a trusted source and thus increase the credibility and awareness of your brand.

Be recognized

Deliver brand recognition and authenticity to the customer’s inbox

Brand consistency

Take control of the brand image that appears on email communications

Stand out

Have your message stand out in a busy inbox

Brand Impressions

Significantly increase the number of brand impressions by having your logo alongside every email

Become DMARC Compliant

Prevent email spoofing with DMARC technology

Why VMC?

  • The Verified Mark Certificate, or VMC, allows you to send and receive more reliable e-mail messages
  • VMC enhances the customer experience because the organization’s logo is verified by a trusted CA and stands out from other messages.
  • CA, Certificate Authority, confirms that the logo attached to the email is a registered trademark of that sender.
  • The organization goes through the highest level of verification (Extended Validation) according to the CA/Browser Forum rules.

Requirements for VMC

  • You need to have the logo with a confirmed registered trademark. Registration to be done in European Union Intellectual Property Office (EUIPO) – https://euipo.europa.eu/ohimportal/en or similar
  • DMARC, SPF, and DKIM technology with quarantine or reject policy
  • High Assurance Verification, EV (Extended Validation)
    • Many organizations are already verified to the highest EV level for public certificates and this is a similar process of verifying a company‚Äôs legitimacy, domain, and contact person employment

Logo

  • Trademarked logo file formatted as an SVG with Tiny (1.2) profile, in a square aspect ratio